This Is the Most Popular Halloween Costume for Kids This Year (2024)

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Which is the most popular Halloween costume this year according to Google ratings? ›

This year, though, the most popular costumes might look a little different. Barbie, Spider-Man and Wednesday Addams (from “The Addams Family”) are among the most searched costumes ideas in the US this year, according to Google Trends' Frightgeist, which analyzes the most-searched costume ideas across the country.

Typically, the most popular Halloween costumes are a devil, a mummy, a princess, a vampire, or a clown. The great thing about these Halloween costumes is they are versatile, so they can be worn for multiple years.

Costumes are traditionally those of monsters such as vampires, werewolves, zombies, ghosts, skeletons, witches, goblins, trolls, devils, etc., or in more recent years, such science fiction-inspired characters as aliens and superheroes.

Data collected by the National Retail Federation (NRF) has found that pumpkin costumes are the most popular for pets across the U.S., with an estimated 11 percent of pets whose owners dress them in Halloween costumes donning them in pumpkin attire.

Barbie is planned to be one of the most popular Halloween costumes during the 2023 season. According to NPR, about 1.8 million people are planning to be Barbie. Thanks to the movie, the concept can be pretty easy, as long as there's pink in your closet.

In fact, the origins of Halloween began over 2,000 years ago with the Celts celebrating the pagan holiday known as Samhain, which marks the beginning of winter. This time of year was believed to be when the veil between the dead and the living was the thinnest and people would wear disguises to ward off spirits.

The priciest item on the list was costumes, with the average price at $32.49. The average shopper expects to spend $36.84 on their Halloween costume—9.2% more than in 2022. If you tend to go all out on Halloween decorations, that's going to cost you more, too.

What is the most popular Halloween costume among American adults? ›

The NRF has its own data that indicates that Spider-Man is the No. 1 costume for children and witch is No. 1 among adults. Barbie is in the Top 6 among both children and adults.

Back in 2007, the King from Burger King was one of the most popular costumes, along with a Spartan warrior from the movie "300," Shrek, Princess Fiona, and Captain Jack Sparrow. Thanks to the election in 2008, both Barack Obama and John McCain were popular Halloween costumes. Batman and the Joker were also top sellers.

According to the NRF, Buzz Lightyear will be one of the top costumes for 2010. But other characters from “Toy Story 3” are also selling well.

According to TIME, most teenagers stop dressing up and going trick-or-treating between 12 and 16 years old.